Maybelline New York

Team Lead on Maybelline’s refreshed and revived Brand Expression for a new generation of consumers.

Creative Director | Maybelline

Maybelline Global Video

Maybelline celebrates it’s revised Brand Expression for a new generation.

Refreshed Brand Expression

Elevated global layouts through refreshed model attitude, styling, typography and set design.

Vinyl Ink Sauce Lipstick

Creative Brief:
Sauce lipstick torture tests in a fresh way .

Sauce Proof

Grease Proof

Napkin Proof

Super Stay Vinyl Ink Teaser