Blink Fitness
Creative Director
With Blink’s Brand Vision “Feeling Good is the New Looking Good”, created a fresh identity that makes people smile, is motivating, joyful & inclusive reflective of Blink’s gym experience.
Leading a team of creatives developed compelling narratives across platforms — ecommerce, social, display, editorial, experiential
Creative initiatives include brand guidelines, evergreen photography, brand campaigns, digital marketing, social and editorial content.
Digital Design
Video Campaigns
Hear Me Roar
Blink is celebrating International Women’s Day all March by featuring women from our communities who show strength both inside and outside of the gym. Watch them say #HearMeRoar
Be You
This Gay Pride month, Blink is teaming up with GMHC to celebrate the vibrant NYC Vogue scene for its fearless self-expression through athleticism and movement.
Blink Anytime & Anywhere
Blink Fitness Anytime, Anywhere App campaign, promoting improved Blink App’s 500+ video workouts, plus guided meditations, healthy recipes, and more from over 25 content partners.
Social Content
