M•A•C Cosmetics

Dedicated to creating impactful campaigns that reflects M•A•C’s vision of All Ages, All Races, All Genders.

Applying 360 thinking, lead a team of Art Directors and Designers in creating imagery that tells the brand story across experiences.

Executive Director | Global Image

#MACtrend

Highlighting the latest makeup trends all over social that are stopping everyone in their scroll.

Brows for All

Creative Brief:
Your Shape. Your Shade. Your Brows - Your Way.
Showcase M•A•C’s latest eyebrow products and new shades that allow consumers to reimagine their brows from natural to trendy.

The Bleach Brow

The Boy Brow

M•A•C VIVA GLAM x Keith Haring

M•A•C celebrates 27 years of giving back 100% with VIVA GLAM. This collaboration is with Keith Haring's foundation with three special-edition Lipsticks in Keith Haring’s signature primary-color palette. JOIN THE VIVA GLAM MOVEMENT!

Viva Glam 27 Campaign

Viva Glam 27 Ecommerce

THINK PINK

Creative Brief:
Show how pink lipsticks are a shade for everybody and every personality.

Ecommerce

M•A•C x Lisa

Creative Brief:
M•A•C launches Lisa ‘s collection to Lilemonium with clues and easter eggs of Lisa’s favorite things along the way.

M•A•C x Lisa Unboxing

M•A•C x Lisa Teaser

BEAUTY TUTORIALS

M•A•C x Saweetie Unboxing

Holiday How-To: Golden Glamour